Tech Change
& Transformation Communications
Internal hype for digital & tech transformations.
Think of us as a creative marketing agency, but strictly for your employees navigating change. We replace boring, ignored corporate memos with highly engaging, tech-fluent internal campaigns that turn complex software rollouts into daily team habits.
The Problem We Solve.
Why standard corporate messaging fails during tech change.
When enterprise systems shift, standard corporate updates get lost in the noise. Brand affinity drops, alignment splinters, and users resist the new platforms.
We change the channel. 🤳 We bring agency-style creativity, strategic storytelling, and structured tech adoption frameworks to your Tech Change Programme. We don’t just "share information" - we build internal hype, driving user adoption from day one.
What We Deliver
We build bespoke, multi-channel communication frameworks tailored to your specific technical roadmap:
🎥 High-Production All-Hands & Town Halls: We produce internal launch events with actual production value, turning dry system walk-throughs into dynamic, engaging experiences that align leadership and teams.
🗞️ "Read-Me" Transformation Newsletters: Swapping text-heavy internal emails for dynamic, value-driven updates that read like your favorite Substack. We break down the why behind the technology.
📣 Knowledge-Building Podcasts: Short-form, internal audio frameworks designed for busy, distributed workforces. Perfect for explaining complex transformations and sharing quick adoption wins on the go.
📖 Interactive Launch Frameworks: Strategic countdown campaigns, interactive Slack/Teams strategies, and digital workplace collateral that keep the momentum high before, during, and after go-live.
The Impact
💥 Reduced Day-1 Friction: By addressing user anxiety early, we dramatically cut down on day-one support tickets.
💥 Accelerated ROI: Faster user adoption means your business realises the financial and operational value of its new tech investment much sooner.
💥Culturally Aligned Teams: We ensure your company culture stays intact, keeping morale high even during massive, complex structural shifts.
Our Track Record: From executing multi-channel communication strategies across a 15,000+ population at BT Group to building targeted engagement strategies at Women in IT Contracting, we know how to scale a message with style.
You're in experienced hands.
Great tech change communications requires a rare combination - the strategic instinct to shape a corporate narrative from scratch, the creativity to make adoption campaigns pop, and the deep technical literacy to talk shop with your engineering teams.
Lucy Hornsby brings exactly that.
She doesn’t just guess what works; she’s spent 15+ years building communication and change frameworks for some of the world's most recognizable names in tech, retail, and telecommunications.
When you partner with Light Spark Group, you are working directly with a seasoned expert who brings:
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Enterprise-Scale Transformation Influence: Lucy has led multi-channel internal strategies for a 15,000+ employee population at BT Group and driven seamless stakeholder engagement across complex global systems rollouts at Charlotte Tilbury.
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True Technical Fluency: Armed with a BSc (Hons) in Computing, she effortlessly bridges the gap between IT and the wider business. She translates complex data architecture, tech integrations, and engineering roadmaps into clear, human, value-driven stories.
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Heavy-Hitting Change Credentials: She blends creative marketing wit with serious operational qualifications - including a APMG Change Management, Lean Six Sigma Green Belt (perfect for optimising PMO workflows), CIM Internal Communications training, Branding Strategy from Vogue & UAL, and an IoC Internal Comms Diploma.
Lucy knows how to bypass the fluff, get leadership aligned, mitigate user resistance, and deliver internal change campaigns that maximise your technology investment.
