Group Change
& Communication Coaching
Empower your technical experts to speak the language of business.
High-energy, ICF-accredited cohort coaching designed to help technical leads, engineers, and product managers drop the dense jargon, handle stakeholder pushback, and communicate the business impact of complex tech changes with absolute confidence.
The Problems We Solve
Why technical genius gets lost in translation.
The success of your digital transformation relies heavily on your technical experts. But when brilliant engineers and product managers present complex roadmaps using dense, hyper-technical jargon, non-technical stakeholders switch off, budgets get delayed, and user adoption stalls.
We bridge that gap. We don’t do dry, theoretical presentation training. We provide high-impact, practical coaching that gives your technical leads the exact communication frameworks they need to translate features into business value, align leadership, and champion change across the entire organisation.
Our Coaching Formats
We deliver tailored, interactive enablement experiences built specifically for technical audiences:
💡 The 'Translate Tech' Cohort (Per Programme): A dynamic, high-energy group coaching experience for your technical implementation teams. We teach them how to strip away the noise, structure a compelling narrative, and confidently pitch technical roadmaps to non-technical executives.
💡 Change Leadership Masterclasses: Targeted sessions for project managers and tech leads designed to equip them with the communication skills required to manage user resistance, navigate stakeholder friction, and drive cultural alignment during massive rollouts.
💡 1:1 Technical Executive Coaching: Private, high-impact sessions for incoming CTOs, CIOs, or technical directors who need to master the art of strategic storytelling, board-level influence, and high-stakes transformation leadership.
The Impact
💥 Faster Executive Sign-off: Technical teams learn to pitch ideas based on business outcomes and ROI, cutting through corporate red tape and accelerating decision-making.
💥 Smoother System Rollouts: When your tech leads can communicate the why clearly, they naturally de-escalate user resistance and rally teams around the new digital infrastructure.
💥 Amplified Technical Leadership: Your subject matter experts transform into influential internal champions who can confidently represent your technical strategy at every level of the business.
Coached by someone who's been in the room.
Lucy Hornsby is an ICF-qualified Group Coach with over 15 years working inside high-stakes corporate environments. She’s definitely not coaching from an ivory tower - she knows exactly what it feels like to be a leader carrying a communication strategy that’s losing momentum, a technical team that’s quietly fragmenting, or a role that keeps shifting underneath you. That real-world experience shapes how she coaches. Lucy knows how to look past the corporate slide decks to find the real human friction, knowing exactly which questions to ask, when to push your boundaries, when to hold space, and how to create an environment where even the most guarded technical leaders drop the jargon and start opening up.
The Proof Is in the People
"Authentic, inspiring and motivational are just some of the qualities that spring to mind when I think about Lucy’s attributes as a coach.
During our coaching sessions Lucy has used empathy and insight to help clarify my thinking and equip me with the skills and confidence to bring about the changes I want for myself.
I would highly recommend Lucy’s professional services to anyone who is looking to develop within their professional and personal life."
Rachel Jolly
Higher Education
"Lucy makes you dig deep and dares to ask those questions you wouldn’t necessarily ask yourself.
I feel confident that I have the tools to reflect on my own needs and I have seen a big shift in my confidence.
Lucy listens and picks up on things you’d never have considered before.
Don’t expect Lucy to tell you the answers, but what you can be absolutely sure of is that she is there every step of the way cheering you on. You get out what you put in.
If you are wondering whether to work with Lucy …. stop. Take action and be prepared for a big shift!"
Beth Pattinson
Automotive Industry
"Lucy offers a completely non judgemental approach for areas which could be perceived as making someone feel particularly vulnerable for example when working with through cognitive behavioural therapy techniques to support growth and confidence. She has identified a number of tools and techniques which I practice on an ongoing basis. Having put this into practice I am already seeing improvements in my delivery and also my mindset to approaching challenging situations.
She has a breadth of experience which enables her to lend advice from a coaching, colleague, and business stakeholder perspective.
Her guidance on personal branding has been invaluable, she has helped me update my linked in profile to reflect my authentic personality and brand. I am excited to continue to grow and develop with Lucy as my coach."
Georgie Otubela
IT Industry
Tell us a little about you, your business and what outcome you're after.
Email: lucy@lightsparkgroup.com