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About

Meet the face behind the business. 

Image by Canela Pontelli

Light Spark Group

Light Spark Group was founded by Lucy Hornsby on a single, undeniable premise: driving organisational change shouldn't feel like a top-down mandate. Enabling your people through transition should feel like an engaging, inspiring internal campaign.

 

After 15+ years inside major financial services, retail, and telecommunications operations, Lucy watched brilliant leaders design flawless strategic transformations, only to launch them with painfully dull corporate updates. The vision was transformative, but the change messaging was stuck in the dark ages. She realised that the biggest barrier to successful evolution wasn't the operational shift itself: it was the clinical, jargon-heavy way companies communicated it, leading to fatigue, disengagement, and quiet resistance.

 

So, she changed the channel.

 

Light Spark Group brings agency-style creativity, marketing wit, and human-centric storytelling directly inside evolving businesses, HR functions, and leadership teams.

 

We don’t do dry corporate memos, compliance-style manuals, or one-way announcements that employees actively ignore. Instead, we treat your workforce like your most valuable audience; crafting unforgettable internal change campaigns, milestone countdowns, interactive enablement programmes, and transformation podcasts that people actually want to engage with.

 

We bridge the gap between complex strategic shifts and genuine human connection, helping fast-paced companies drop the adoption friction, empower their people, and align their entire culture behind a shared future.

Hello 👋

My name is Lucy Hornsby 

With over 15 years on the front lines of major operations, I’ve witnessed firsthand what happens when brilliant, high-stakes initiatives are sabotaged by poor messaging. I’ve seen the confusion, the costly engagement mistakes, and the toxic rumour mills that thrive when transformation communications feel like an evasive, top-down lecture.

 

That is why I built Light Spark Group: to prove that bringing your workforce along on a journey shouldn't feel clinical or bureaucratic. It should feel like an exceptional, clear, and action-oriented internal campaign.

 

I bring a rare trifecta to your programme: the strategic instinct to shape a major narrative from scratch, the creativity to make engagement campaigns pop, and the commercial literacy to translate complex, high-level strategy into simple human connection.

 

Across Financial Services, Retail, and Telecommunications, I’ve navigated high-stakes cultural and operational rollouts for industry leaders. I’ve built multi-channel internal frameworks for a 15,000+ employee population at BT Group and spearheaded stakeholder engagement for massive enterprise transformations at Charlotte Tilbury.

 

Beyond strategy, I am a published author, public speaker, and community founder. Using my ICF-accredited coaching credentials, I don’t just hand over a communication playbook; I actively coach leadership teams and project leads on how to authentically champion change from within.

 

Qualifications & Credentials

 

  • CIM Internal Communications

     

  • Vogue Branding and Communications

     

  • UAL Strategic Branding and Communications

     

  • APMG Change Management

     

  • ICF Coaching Diploma & CCE (Group & Career Coaching)

     

  • NLP Practitioner & L2 Counselling Skills

     

  • Lean Six Sigma Green Belt & Lean Practitioner

     

  • ITIL V3 Foundation / Service Design / Service Transition

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