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About

Meet the face behind the business. 

Image by Canela Pontelli

Light Spark Group

Light Spark Group was founded by Lucy Hornsby on a single, undeniable premise: implementing enterprise tech change shouldn't feel like a top-down mandate. Driving user adoption should feel like an engaging internal marketing campaign.

 

After 15+ years inside major financial services, retail, and telecommunications operations, Lucy watched brilliant technical minds engineer flawless digital transformations, only to launch them with painfully dull corporate updates. The systems were cutting-edge, but the change messaging was stuck in the dark ages. She realised that the biggest barrier to workplace digital transformation wasn't the technology itself -it was the clinical, jargon-heavy way companies talked about it, leading to immediate user resistance.

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So, she changed the channel.

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Light Spark Group brings agency-style creativity, marketing wit, and human-centric storytelling directly inside tech-led businesses and PMOs.

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We don’t do dry corporate memos, compliance-style manuals, or one-way announcements that employees actively ignore. Instead, we treat your user base like your most valuable market crafting unforgettable internal campaigns, rollout countdowns, and transformation podcasts that people actually want to engage with.

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We bridge the gap between technical complexity and human connection, helping fast-paced companies drop the adoption friction, ignite their culture, and align their teams behind a shared digital future.

Hello 👋

My name is Lucy Hornsby 

I’ve spent more than 15 years on the front lines of major technical operations, witnessing firsthand what happens when brilliant systems are sabotaged by poor messaging. I’ve seen the confusion, the costly adoption mistakes, and the toxic rumor mills that thrive when transformation communications feel like an evasive, top-down lecture.

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That is why I built Light Spark Group: to prove that driving user adoption doesn't have to be clinical. It should feel like exceptional, clear, action-oriented marketing.

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I bring a rare trifecta to your Programme: the strategic instinct to shape a major transformation narrative from scratch, the creativity to make adoption campaigns pop, and the technical literacy to talk shop with your engineering teams.​

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With over 15 years of experience designing and delivering change communications across Financial Services, Retail, and Telco, I’ve navigated high-stakes rollouts for industry leaders. I’ve built multi-channel internal frameworks for a 15,000+ employee population at BT Group and spearheaded stakeholder engagement for massive enterprise transformation rollouts at Charlotte Tilbury.

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Beyond strategy, I am a published author, public speaker, and the founder of Women in IT Contracting. Using my ICF-accredited coaching credentials, I don’t just hand over a communication playbook - I actively coach implementation teams and technical leads on how to champion the change.​

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Qualifications & Credentials 

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  • ​CIM Internal Communications

  • Vogue Branding and Communications

  • UAL Strategic Branding and Communications 

  • APMG Change Management​​

  • ICF Coaching Diploma

  • ICF CCE in Group Coaching

  • ICF CCE in Career Coaching

  • NLP Practitioner

  • Certificate in L2 Counselling Skills​

  • Lean Six Sigma Green Belt & Lean Practitioner

  • ITIL V3 Foundation / Service Design / Service Transition​​

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