Objective Goal: Raise awareness and encourage people to consider applying to study on a course, so make sure you are making full use of the Condé Nast brand to create the ad.
Ad Budget: TBC
Targeting: People exploring careers in the fashion industry.
Creatives + Format: Video with carousel of different types of courses.
Dates: Before the in-take deadlines
Measures: CPV, CTR and CPA.
Brand messaging: The fashion industry is more than just clothes. It's marketing, business, and branding. Behind every successful fashion brand, there’s a team of experts in these areas that make it all happen... and why not learn from the best of the best in the industry?
Marketing Funnel: Awareness.
Number of images: 3 to 5
Captions: Text over images/moving images.
Length: 30 seconds
Format: Reel size: 9:16
Video Style and Mood
Aesthetic: Clean, modern, and minimal, but with bold, stylish typography and high-quality visuals to maintain a professional yet fashion-forward feel. The content should feel aspirational and engaging.
Tone: Informative but approachable. The narration and captions should inspire curiosity and excitement about the business side of fashion.
Music: Trendy, upbeat, and fast-paced music to keep viewers engaged, ideally aligning with the stylish, energetic mood of the fashion industry.
Platforms:
Instagram Reels & Stories: Use short, snappy video clips (30-60 seconds) to tease different roles in fashion, and use poll stickers to engage followers (e.g., “Which career interests you the most?”).
TikTok: Short, informal videos that spotlight different job roles. Use trending sounds and encourage people to duet with their own fashion career insights.
LinkedIn: Longer videos (1-3 minutes) that dive deeper into career journeys, business strategies, or interviews with industry professionals, giving a more polished and career-focused vibe.
YouTube: More detailed breakdowns, mini-documentaries, or behind-the-scenes interviews (5-10 minutes) to build in-depth understanding for those serious about getting into fashion.
Kommentare