Client Overview: The Style Editor is a transformative brand dedicated to enabling women to embrace their personal power through style, mindset shifts, and coaching. Targeting women in their mid-30s to 40s, The Style Editor goes beyond traditional personal styling by offering a holistic approach that incorporates universal principles, manifesting, and confidence-building techniques.
The founder approached us with a clear objective: to refresh the brand, align it with a more luxurious and mystical tone, and attract a specific client base—women ready to invest in their transformation and elevate their lives.
The Challenge: The existing brand was already string with clarity and cohesion however, in such a perceived competitive market, we wanted to make the brand standout. While the founder had a compelling vision, it wasn’t fully reflected in the branding. They needed a refreshed identity that would resonate deeply with their target audience and position The Style Editor as a premium, transformational experience.
Our Approach:
We began by conducting in-depth research to understand the market landscape and the needs of The Style Editor’s ideal clients. Our approach included:
1. Market Research:
- Identified competitors in the personal styling and coaching space.
- Analysed trends in luxury branding and the mystic/motivational niche.
2. Founder Interview:
- Spent time with the founder to uncover their unique vision, mission, and values.
- Explored the brand’s story, ethos, and the transformational results it promises.
3. Defining the Brand Strategy:
Mission
Vision
Values
& Tone of Voice
4. Crafting the Brand Identity:
- Developed a tone of voice that was mystical, luxurious, motivational, and occasionally provocative to engage and inspire the audience.
- Created messaging that emphasised empowerment, investment in self, and the transformational nature of the brand.
Designing the Visual Identity:
The refreshed brand design included:
Logo: A sleek, modern design that conveys confidence and luxury while integrating subtle mystical elements to align with the brand’s ethos.
Colour Palette: Rich jewel tones to evoke abundance and elegance.
Typography: A combination of bold, contemporary fonts for headers and elegant serif fonts for body text to reflect empowerment and refinement.
Brand Assets: Additional design elements, such as patterns inspired by universal symbols, were created for use across digital and print platforms.
The Results:
The new branding gave The Style Editor a clear identity that resonated with its target audience. The cohesive mission, vision, and values guided the brand's communication and services, while the visual identity positioned it as a high-end, transformational offering.
With the refreshed brand, The Style Editor is now attracting ideal clients—women ready to invest in themselves and embrace their elevated, confident selves. The founder reported feeling aligned and inspired by the clarity and cohesion of their new brand, which has set the stage for significant growth.
Example of the output:
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