Vogue College of Fashion: Assignment - 2040 Timeline
A speculative roadmap for brand NEOM Wellbeing
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Brand with lucy
A subset brand and Service to Light Spark Group: Brand with Lucy.
We know that a brand is far more than a logo or a colour palette — it’s a living, breathing expression of your company’s purpose, vision, and values.
Our brand strategy services are crafted to help businesses like yours stand out, connect with the right audiences, and build lasting impact. We blend strategic expertise with elements of design, focusing not only on the look and feel of your brand but on the deeper identity that drives it. Our goal is to make your brand meaningful, memorable, and aligned with your purpose.
here's what we do:
purpose: Define the "Why" Behind Your Brand
Purpose is at the heart of every successful brand. It’s the reason your company exists beyond profit, the driving force that inspires both your team and your customers. At Light Spark Group, we work with you to unearth and articulate your brand's purpose, creating a strong foundation for all future branding efforts. Your brand’s purpose will be the guiding star, helping to shape every message, product, and customer interaction.
Our Approach:
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Facilitate workshops and coaching sessions to clarify your “why”
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Define a purpose statement that aligns with your company’s ambitions
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Ensure your brand’s purpose is embedded in all internal and external messaging
vision: Craft a Compelling Future for Your Brand
Your brand’s vision is your aspirational goal — a clear picture of where you want to be in the future. We work closely with you to establish a vision that inspires your team and customers alike. This vision is more than words on paper; it’s a strategic tool that shapes the way you grow and evolve as a brand.
Our Approach:
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Collaborative visioning sessions to define your brand’s long-term goals
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Develop a visionary statement that aligns with your broader business objectives
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Provide guidance on how to incorporate this vision into daily operations and communication
values: Build Authentic Connections through Core Beliefs
Values shape the personality of your brand, influencing how you interact with customers, partners, and your team. They create consistency in how your brand is experienced. At Light Spark Group, we help you identify and articulate values that resonate deeply with your audience and authentically reflect your brand.
Our Approach:
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Identify core values that define your brand’s character and ethics
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Craft messaging that reinforces these values in all brand communications
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Create frameworks for ensuring that your values are reflected in customer interactions, team culture, and partnerships
positioning: Stand Out in a Crowded Market
Effective brand positioning sets you apart from competitors by defining your unique value proposition. We help you find the “sweet spot” in the market, understanding what you do differently and better. With this clarity, you’ll know how to position your brand in a way that resonates with your target audience and highlights your unique advantages.
Our Approach:
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Conduct market research and competitor analysis to identify opportunities
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Develop a positioning statement that captures your brand’s unique strengths
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Create a positioning framework that can be applied across marketing, sales, and customer service
communication: Speak Your Brand's Truth
Effective communication is essential to bringing your brand’s purpose, vision, values, and positioning to life. We design a communication strategy that ensures consistency across all channels, making your brand instantly recognizable and relatable. Whether through content creation, tone of voice, or messaging guidelines, we help you maintain a unified brand presence that connects with your audience on a deeper level.
Our Approach:
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Define a consistent tone of voice and messaging guidelines for all channels
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Develop content strategies that align with your brand’s core values and objectives
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Provide coaching and training to your team on brand-aligned communication practices
design: Craft a Visual Identity That Resonates
While purpose and messaging are our primary focus, we know that brand visuals also play a critical role in telling your story. At Light Spark Group, we offer select design elements—such as color palettes, logos, and imagery—that complement and elevate your brand’s identity. Our goal is to create a visual identity that’s not only eye-catching but deeply aligned with your brand’s purpose, vision, and values.
Our Approach:
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Work with you to develop a color palette that reflects your brand’s personality
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Design or refine logos and visual elements that strengthen brand recognition
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Provide guidance on imagery that aligns with your brand’s values and positioning
case Studies
Get in Touch
Ready to light your spark? Contact the Light Spark Group for a free 30 minute discovery call: lucy@lightsparkgroup.com
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